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Marketing, Social Media – Brand Management
Permanent
28/02/2025
The Role: Marketing, Social Media – Brand Management
Monday to Friday 9:00am to 5:00pm in our Pensnett Offices
This is a diverse role that blends innovative marketing with hands-on sales. You will be responsible for developing and executing creative marketing strategies to promote our pubs and bottled products, using various platforms such as Facebook our Web site and electronic boards within our pub estate. This role also involves promoting our bottle beer sales through current wholesale, and free trade customers and developing this further.Key Responsibilities:
- Content Creation: Develop engaging and original content for a variety of platforms including websites, social media, magazine adverts and email campaigns.
- Social Media Management: Oversee and monitor our 56 social media profiles, crafting strategies to grow our audience and boost engagement.
- E-commerce Optimisation: Manage and enhance our online sales channels to drive revenue and improve customer experience.
- Bottle Sales: Develop and execute sales strategies to promote our bottled products, focusing on free trade and wholesale customers.
- Pub Marketing: Create and implement marketing campaigns to promote our 55 pubs, enhancing both online and on-site customer engagement.
- Market Analysis: Monitor industry trends, track competitor activities, and analyse customer feedback to inform and maintain a competitive edge.
- Collaboration: Work closely with other teams to align marketing and sales strategies with overall business objectives.
- Proof Reading: You will be responsible for proofreading any documents that you produce, that will end up on social media, on posters, or electronic boards in the public domain, ensuring they are punctuational and grammatically correct.
Qualifications:
- An excellent command of the English language and grammar to A level standard
- Proven experience in marketing, sales, or a related field, with a strong emphasis on digital channels and content creation.
- Demonstrated success in managing social media accounts and driving online engagement.
- Experience in selling products, preferably within the beverage or hospitality industry.
- Strong communication and creative problem-solving skills.
- Ability to work both independently and collaboratively in a fast-paced environment.
- A proactive, results-oriented mindset with a passion for innovation and continuous improvement.
What We Offer:
- A dynamic and diverse role that bridges creative marketing and proactive sales.
- Competitive salary and benefits package.
- Company health care scheme – after 3 months initial induction period
- Opportunity to make your mark in this growing and expanding pub company.
Apply via email -
Pub Manager
Permanent
31/12/2024
Recruitment – Licensee / Pub Management
Black Country Ales Brewery and Public House Estate has been established through a genuine love of traditional ales. Pubs are part of our national heritage and vital to local communities, we want to maintain the values of well-run traditional ale pubs, through working with licensees who have the same values and a genuine passion for real ale pubs.
Our Offer
We aim to have great pubs, offering a range of quality traditional ales that are well kept. Music is a background distraction, so a hum of pleasant conversation can take place, freshly made cobs are offered and accompanied by locally sourced pork pies and scotch eggs, a simple offering that enhances the ale available. When the doors open, our licensees greet their customers, in comfortable surroundings, with log and coal fires to add to the warmth when it's cold outside, Crib, Darts, Dominoes, and Pub Quizzes are all encouraged, anything to bring the community together and make our pubs the hub.
Could you be our next licensee?
If you think you are the landlord and landlady we are looking for, please visit us at our next recruitment day or email us at recruitment@blackcountryales.co.uk where we will be pleased to talk to you more about our pubs and possible opportunities, You will need to have an outgoing personality, want to work hard, be engaging with your customers, making your pub the one they want to visit every time. All our licensees are self-employed, using a similar model to other pub companies. We will be pleased to discuss how this works for our licensees either by return email, or when we meet you at a recruitment day or interview.
Current Vacancies:
The Anvil, Shifnal
The Dog Inn, Burton-Upon-Trent
The Raglan Arms, Rugby
The Hanbury Turn, Bromsgrove
- West Midlands/East Midlands